WEIZMANN INSTITUTE OF SCIENCE
IDENTITY
COMMISSIONED BY CAPRI / WEIZMANN INSTITUTE
THEME: HERITAGE; TIMELESSNESS
A logotype re-design and a bespoke typeface led by a desire to honor Weizmann Institute's heritage while embracing the demands of the digital age →
Renowned for its pioneering contributions to scientific research, the Weizmann Institute of Science has embarked on a journey to refresh its visual identity, marking a significant milestone in its storied history → The recent project, which encompassed an update to the iconic Weizmann Institute logo and the development of a bespoke, bilingual typeface, reflects the institute's dedication to innovation and excellence → Led by a desire to honor its rich heritage while embracing the demands of the digital age, the Weizmann Institute embarked on a thoughtful redesign process → The updated logo, rooted in the original design crafted by Franziska Baruch in 1934, undergoes subtle refinements to enhance clarity and adaptability across both digital and print platforms → Complementing this revitalization is the introduction of a bespoke bilingual typeface for headlines and short texts, meticulously crafted to seamlessly integrate Hebrew and English characters.
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Designed by
Oded Ezer / Oded Ezer Typography
Managing Director
Rich Jenkins / Capri
Creative Director
Josh Saunders / Capri